We've launched our new look

We've launched our new look

 Liverpool’s Turncoat Distillery, creator of the unique Cascade Gin announces a major overhaul of their visual identity.


The brand has updated its bottle and visual identity to represent the quality of its offering and its drive for nationwide distribution. The new look bottle has been designed with a nod towards the roaring twenties art deco movement. 


Head of Distillery, Edward Ridding commented “Our new look has been created to help us as a brand in putting our best foot forward. We’ve come a long way since 2016 when the previous bottle was launched and we believe the new look truly reflects the quality of our spirits.” 


Turncoat Distillery ceased production back in November 2022 before being rescued by Liverpool businessman Edward Ridding in February this year. The brand which dates back to 2016 is a staple throughout the Merseyside on-trade.


Ridding commented “The whole Turncoat team have been working tirelessly for the last few months to launch the new look ready for the important fourth quarter. We are expecting a strong finish to the year with our retail and on-trade sales seeing an uplift as we run into the festive period.”


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